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I collaborated with DMV-based rapper, Lowkey Lucky, to create and launch a multicam, music video performance series that showcased diverse performances from both emerging and established musical talents repping the Washington, DC-Baltimore area.

Action

I conceptualized, wrote, and designed a client-facing pitch deck—covering production strategy and visual direction—following an initial consultation to assess Lowkey Lucky's creative vision and project scope.

Once greenlit, I built brand design guidelines and an assets catalog from scratch—spanning typography, color palette, and animated motion graphics—establishing the visual foundation for the project and ensuring consistency across every deliverable.

Furthermore, I spearheaded production planning and execution, coordinating talent scheduling and supervising freelance contractors to manage on-set operations.

RESULTS

2 LOWKEY SESSIONS VOLUMES

20+ artist performances

30+ short form interviews & promos