HHS- RISK LESS. DO MORE.
Video Lead | video Editor | Motion Graphic Designer | Project manager
Client
Project
Info
As part of a collaborative multidisciplinary team at Reingold, Inc., I provided video production and editing support to the Department of Health and Human Services (HHS) "Risk Less. Do More." campaign—the largest government media campaign to date with a budget of over $90 million.
ACTION
Leveraging my video production and creative software expertise, I led end-to-end video production—from storyboarding and production strategy to execution—coordinating with stakeholders and delivering under tight deadlines.
I collaborated with cross-functional teams of up to 20 people to develop client-facing storyboards, outline production strategies, and produce and edit paid and organic video and motion graphic content—running Agile review cycles to ensure project deliverables align with client vision and the overall campaign messaging.
Additionally, I spearheaded broadcast production operations and built live motion graphics assets to power the HHS's Day of Action livestream.
REsults
PRODUCED up to FIVE paid and organic deliverables weekly.
Increased immunization intention among target audiences by 15.3%.
Achieved an 18% increase in RSV immunization rates.
Yield a 0.24% digital CTR and 0.86% social CTR, exceeding performance goals.
HHS - Day of action livestream
HHS - Friendsgiving commercial
HHS organic Social media videos
holiday seasons
Friendsgiving
Digital CamerA
