Signature performance - visual mission statement

Video Lead | Assistant Project Manager | video Editor | Motion Graphic Designer

Client

Signature performance

Project

visual mission statement

info

As a Video Specialist at Reingold, Inc., I oversaw the planning and execution of an eight-hour day of professional video content production for Signature Performance.


The goal was to capture and create educational long- and short-form video content that introduced audiences the CEO of Signature Performance, Allen Fredrickson, while informing them the company's mission: optimizing the business side of public and private healthcare organizations to improve their operational functionality.

ACTION

As a key point of contact for the project, I led extensive pre-production meetings of 15+ people—including external and internal stakeholders—to assess project objectives and required deliverables. This allowed me to outline production schedules and call sheets, coordinate technical and non-technical stakeholders, and conduct technical and location scouts to streamline on-set execution.


In addition to overseeing on-set production operations and equipment management, I took on the roles of video editor and motion graphic designer in post-production, collaborating with external and internal stakeholders through Agile reviews to ensure mutually beneficial outcomes in the final deliverables.

RESULTS

we produced talking-head long-form videos with educational & engaging motion graphics informing audiences of Allen Fredrickson's mission with signature performance

Allen's Vision for the Future of Healthcare Administration

Allen's Solutions to Healthcare Administrative Burdens